Most art organisations produce work that never travels far enough.
The obstacle is rarely the quality of the programme. More often, it is the absence of a communications strategy designed for international audiences.
The Art Berries helps art organisations expand their international visibility through bilingual editorial strategy, audience development, and cultural positioning. My particular focus is on Spanish and Latin American contexts, where the gap between the quality of the programme and its international visibility is most acute.
I do not offer generic consultancy. I help organisations communicate across linguistic and geographic borders without flattening the specificity of their context, programme, or identity.
SERVICES
01
Communications and Digital Identity Strategy
Your digital presence should communicate your identity to international audiences without losing what makes your programme specific. I close that gap.
Before you redesign your website or rethink your social presence, you need clarity on what you are communicating and to whom. I audit your current digital presence and deliver a strategic brief your team or designer can act on immediately.
- Digital presence audit across website, social, and newsletter
- Messaging architecture and communications hierarchy
- Channel priorities and content direction
- Strategic brief for internal teams or external collaborators
Delivered as a strategic audit with prioritised recommendations.
02
Content Strategy and Editorial Framework
A content framework your team can actually sustain, in English, in Spanish, or both.
Consistent, credible content is not about posting more. It is about saying the right things to the right people with a coherent voice. Drawing on The Art Berries’ own bilingual editorial practice, I help you build a system your team can maintain without losing quality or clarity.
- Editorial strategy and content calendar architecture
- Voice and tone guidelines for web, social and newsletter
- Commissioned sponsored editorial features on The Art Berries
- Frameworks for artist collaboration and co-created content
Delivered as a working editorial toolkit.
03
Audience Development and Cultural Positioning
You have the programme. I build the strategy that makes the right international audiences find it.
I map the gap between who you are currently reaching and who you could be reaching, and build a strategy to close it. For galleries and institutions working between Spanish and Anglophone contexts, this means framing your work for international audiences without flattening what makes it specific to where you are.
- Audience analysis and international market research
- Communications strategy aligned to your exhibition calendar
- Bilingual positioning recommendations for English and Spanish markets.
Delivered as a strategic document with a prioritised action plan.
TRACK RECORD
Prior to founding The Art Berries, I led campaign strategy and content execution that delivered a 180% overachievement on reach targets, a 20% year-on-year increase in web traffic, email click-through rates that rose from 2% to 11%, and paid media performance at twice the industry standard CTR. These results were achieved through precise audience targeting, messaging clarity, and content strategy. I also led the audience development and registrations strategy for a Latin American conference in Miami, achieving record attendance through bilingual outreach across English and Spanish-speaking markets.
HOW IT WORKS
FREE 20-minute Introductory Call
A no-commitment conversation to explore whether we are the right fit for your organisation.
Strategy Intensive
£300
A focused 90-minute strategic consultation designed to assess your current communications, international positioning, and audience challenges. Includes a written summary with prioritised recommendations.
The right starting point before committing to a project.
Project Packages from £1,200
Fixed-fee consultancy tailored to the scope, scale, and objectives of each organisation.
A note on rates for artists. Independent artists working without institutional support are welcome to enquire about adjusted rates for the Discovery Session. I assess this on a case by case basis.